PRESS RELEASE: Secured Entry at the 2009 Golden Globes
January 2009
Electronics Ban
MeetingsROI August/September 2008
At most high-security meetings, some planners ban electronics entirely — laptops, cameras, BlackBerries, even cell phones. To ensure attendees respect an electronics prohibition, a company based in Irvine, California, provides a digital walk-through system sensitive enough to pick up even the smallest electronics.
"It’s used in situations where it could be detrimental for someone to take a picture with a cell phone or record part of the meeting," says Metin Odemis, the company's vice president of business development. "It’s fast and unobtrusive - not like an airport metal detector. It doesn't show the person's body, just detects distortions in the magnetic field."
Obviously planners have to inform attendees ahead of time, as well as provide a safe place to put valuable items that attendees might have on their person.
In addition to high-profile celebrity events, Odemis says the technology has come in especially handy in the pharmaceutical, automobile, and oil industries, as well as with boards of directors for any industry.
TECH TREK: Screening
Trade Show Executive, February 2007
Secured Entry/Event Screen, Newport Beach, Calif., provides a digital walk-through security system that distinguishes banned items from ordinary items like car keys and displays where the items are concealed on a computer monitor. The person being screened need not empty pockets or disrobe for the screening to be effective. It can also be used to protect proprietary information by preventing attendees from bringing cameras or recording devices into a session.
Secured Entry has an affiliate, EventScreen, which mounts liquid-crystal displays at the walk-through sensors to show video and advertising to the guests as they're being screened. Ticket and credential scanning options can be integrated into the walk-through system, providing real-time information for crowd management. As people are scanned, their images are captured on the screen, making it easier for registration personnel to create a personalized badge by the time the person is through security.
The system has been used at the Golden Globe Awards and the GRAMMY Awards for several years. Last year, the company provided services at the Volkswagen North American Dealer Meeting, the United Jewish Communities General Assembly and the California Tourism Safety & Security Conference Tech Expo.
These shows are just some of the early adopters of new technology. Others will come, and technology will continue its slow and steady trek into trade shows.
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